Online Bookmakers & Betting Strategies

Welcome to the comprehensive guide to online bookmakers, your ultimate resource for delving into the captivating world of online sports betting, wagering platforms, and strategic gambling. Whether you're a seasoned bettor seeking to optimise your strategies or a newcomer intrigued by the excitement of online betting, this comprehensive guide will equip you with the knowledge to navigate the intricate landscape of online bookmakers with confidence.

Best online bookmakers 2024

20bet Bookmaker
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Understanding online bookmakers

Online bookmakers, also known as online sportsbooks, represent the digital evolution of traditional bookmakers. These platforms facilitate the placement of bets on a diverse array of events, ranging from globally celebrated sports tournaments to local league matches, and even extending to unconventional domains such as political elections and entertainment award shows.

The allure of online bookmakers lies not only in their convenience but also in their versatility. Bettors can explore a wide spectrum of betting options:

  • Sports betting
    The bread and butter of online bookmakers, allowing you to place bets on a myriad of sports, including but not limited to football, basketball, baseball, soccer, tennis, and more.
  • In-play betting
    Also known as live betting, this exciting feature enables you to place bets during an ongoing match or event, adding an element of real-time engagement and strategy.
  • Casino games
    Some online bookmakers expand their offerings to encompass a variety of casino games, such as slot machines, poker, blackjack, and roulette, providing an immersive betting experience.
  • Virtual sports
    Embracing the digital age, virtual sports simulations allow you to bet on computer-generated versions of sports events, offering a unique twist on traditional sports betting.
  • eSports betting
    Immerse yourself in the thrilling world of competitive gaming by placing bets on eSports tournaments and matches. From MOBAs to first-person shooters, eSports betting is rapidly gaining popularity.

The basics of sports betting

Basics of online betting

Legal or not? If you have never placed a bet on any sporting event, you should become familiar with some betting basics that will help you when you begin placing real bets.

Online sports betting is legal as long as it is being done at a site that is licensed. The site will tell you whether you are allowed to place wagers on events. For example, some sites will not allow US players to place bets and this information will be displayed on the site.

Learning the bets

Many new bettors are intimidated by sports betting when they first begin. The betting is much simpler than it appears to be. Many people will get hung up on trying to figure out what different odds and lines mean and how this information is interpreted.

The best way to start betting is to choose a sport you enjoy.

Understanding Asian Handicap bets is important, especially when betting on team sports. This form of betting was developed to battle the problem of people always betting against the underdog. Most people will place a bet on a dominant team.

To level the playing field in regards to betting, there is a stipulation that states favoured teams must win by a certain number of goals or points for it to be considered a win.

Three-way '1X2' and Money line bets are bets that are made on the outcome of a game. Odds will be adjusted to account for certain teams having advantages over others. By knowing these few things, you will be able to place a bet and know what the terminology means.

Finding a reputable online bookmaker

The next thing to do is find a reputable and reliable sports booking site. There are many online, but you must choose these carefully. It is suggested that new players take the time to compare odds and choose a site that has a strong reputation.

ValuePunter offers a complete list of reputable sites that offer secure transactions. All of the online bookmakers listed here are fully licensed and players are ensured that the site is operating by all laws and regulations.

Most sites will offer betting opportunities on all major sports. If you want to place wagers on sports that are not as popular, you may have to take some extra time to locate these options. All major events are covered by the top betting sites, so finding a site to place a wager on these events will never be a problem.

ValuePunter only lists sites that are legal and reliable.

Bettors need to know that their transactions are completely safe and secure and that they are dealing with a trustworthy site. By choosing a site listed with us, you will be on your way to enjoying the action of sports betting with a site that takes customer satisfaction seriously.

Many of these sites will also offer outstanding promotions and bonus offers that could award you with free bets or free cash and prizes. Choosing a site that offers a welcome bonus is a great way to get a little extra just for registering and making your first deposit on the site.

How to Open an Online Betting Account

Visit the Betting Site

Embark on your journey by navigating to your preferred online betting site or sportsbook. Utilize our provided link for access to exclusive offers and promotions.

Sign Up and Create Your Betting Account

Initiate the process by clicking the "Sign Up" button and completing the registration form. Enter your details, including name, email, date of birth, and preferred login credentials.

Verify Your Account

Upon registration, check your email for a verification link. Click on the link to validate your account and unlock full access to the betting platform.

Make Your First Deposit and Claim Offers

Select your preferred payment method and deposit funds into your account. Ensure you meet the minimum deposit requirement to activate any available welcome offers or bonuses.

Start Betting

With your account set up and bonuses claimed, explore the diverse range of betting options and sporting events available. Dive into the excitement and place your wagers on your favourite teams and events!

Getting started: Registering and depositing

The journey with online bookmakers begins by registering an account on your chosen platform. This process usually involves providing personal information, verifying your identity, and creating a secure account. Once registered, you can proceed to deposit funds, an essential step to kickstart your betting endeavours.

Modern online bookmakers offer an array of deposit methods to cater to diverse preferences:

  • Credit and debit cards
    Widely accepted, allowing you to use your bank cards for swift transactions.
  • E-wallets
    Secure digital wallets like PayPal, Skrill, and Neteller facilitate seamless deposits and withdrawals.
  • Bank transfers
    Traditional and reliable, enabling direct transfers from your bank account to your betting account.
  • Bitcoin and cryptocurrencies
    Embrace the future of finance by depositing and withdrawing with cryptocurrencies like Bitcoin, Ethereum, and more. Enjoy enhanced privacy and potential for rapid transactions.

Exploring betting markets

The heart of online bookmakers lies in their expansive betting markets, where the possibilities are virtually limitless:

  • Moneyline betting (1X2)
    Often used interchangeably with 1X2 betting, this fundamental form of wagering involves predicting the outright winner of a match or event. Each possible outcome is represented by a distinct symbol: 1 for the home team victory, X for a draw, and 2 for the away team triumph.
  • Point spread betting
    Widely favoured in American sports, point spread betting introduces a handicap to level the playing field between the favoured team and the underdog. The margin of victory is of primary interest here.
  • Over/Under betting
    Also referred to as total goals betting in soccer, this form involves predicting whether the total combined score of both teams will be over or under a predetermined value.
  • Asian Handicap betting
    Originating in Asia, this innovative form of betting aims to eliminate the possibility of a draw by assigning a handicap to each team. This fosters balanced odds and heightened engagement.
  • Prop bets (special bets)
    Venture into the realm of specific outcomes within a game or event, such as predicting the first player to score a goal or the total number of corner kicks.

Betting strategies

Enhancing your betting experience goes beyond luck - it involves adopting effective betting strategies to maximise your chances of success:

  • Bankroll management
    Properly manage your betting funds to avoid excessive losses. Set a budget stick to it, and avoid chasing losses.
  • Research and analysis
    Investigate teams, players, and trends before placing bets. Informed decisions are more likely to yield positive results.
  • Value betting
    Look for odds that seem higher than what they should be based on your analysis. This approach focuses on exploiting bookmakers' mistakes.
  • Multiple bets
    Consider combining multiple bets (accumulators or parlays) for potentially higher returns, but remember that each selection increases risk.
  • Hedging
    Mitigate risk by placing additional bets to counteract potential losses from your original wager.

Remember that no strategy guarantees wins, as gambling inherently involves risk. It's essential to gamble responsibly and stay within your predetermined budget.

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Responsible gambling and bonuses

While the allure of online bookmakers lies in the excitement of wagering, responsible gambling is of paramount importance:

Responsible gambling
- Establish a clear budget and stick to it. Gambling should be enjoyable, not detrimental. If you find yourself losing more than you can afford or feeling compelled to bet, it's time to re-evaluate your approach.

Bonuses and promotions
- Online bookmakers often extend enticing offers to attract and reward users:

  • Welcome bonuses
    A common offering, these bonuses match a percentage of your initial deposit, enhancing your bankroll from the start.
  • Free bets
    Test the waters without risking your funds by placing bets without financial commitment.
  • Cashback offers
    Mitigate losses with cashback bonuses that return a portion of your losses to your account.

While these bonuses can provide an edge, it's crucial to comprehend the terms and conditions attached to them.

Mobile betting and customer support

The digital age has ushered in the era of mobile betting, allowing you to carry the thrill of online bookmakers wherever you go. Most platforms offer dedicated mobile apps or responsive websites that adapt to various screen sizes.

Should you encounter queries, challenges, or require assistance, reputable online bookmakers prioritise customer support:

  • Live chat
    Engage in real-time conversations with customer support representatives to resolve issues promptly.
  • Email support
    Send detailed inquiries to receive comprehensive responses to your questions.
  • Phone support
    Connect directly with customer support professionals for immediate assistance.

Site's design

The design of the site is very important. Online bookmakers should have a friendly user interface that's easy to navigate. Everything on the website should be intuitive and make it easy for bettors to find their desired odds and make their bets at the right time and when they want to.


The realm of online bookmakers offers a universe of possibilities for both novice and seasoned bettors. Armed with a deeper understanding of diverse betting markets, strategies, responsible gambling practices, and the allure of bonuses, you're equipped to embark on an exhilarating betting journey. Remember to prioritise licensed and regulated bookmakers, ensuring a secure and enjoyable environment for your betting pursuits.